Ted’s BEAR-y Fun Adventure

Collaborating closely with the Social Media Manager and copywriter, I spearheaded the content creation for a 10-week summer campaign. From ideation to execution, I autonomously handled the design, illustration, animation, and editing of each installment, crafting a captivating narrative. The campaign garnered significant attention, earning placement on the Vermont Teddy Bear homepage and ensuring consistent engagement as audiences eagerly awaited the next chapter of Ted’s adventures.

The character was so popular that I then created a follow-up, single-episode, fall-themed special episode.